All of my artists used both narrative vs performance, with the exception of KT Tunstall; however Colbie, Sara and Gabrielle involved their performance within the narrative in a way, as they didn't switch to a different setting when they were shown singing in the videos. It was as if they were narrating the narrative that was apparent within the videos. This is where my idea of using narrative and performance came from, as I, the artist, was acting as a narrator to the narrative that was going on with the teenage girl and her story as she ran away from home.
The lyrics in the songs of the artists that I looked at also related and linked extremely well to the video that was being shown. Sara Bareilles was singing about being Brave and at the same time, a range of different people were shown expressing their personalities in different public places, which many people wouldn't do; which clearly showed how they were being brave and 'coming out of their shell'. Colbie was singing about her feelings towards her relationship and what she feels like when she is with her partner. The couple were shown to be extremely comfortable around each other and it reflected the lyrics within the song. Taylor was singing about how the boy she had fallen in love with belonged with her, and not the girl he was with at the time. As the song went on, he started to recognise her more and more and as they spent more time together, he realised that they were meant to be together. In Gabrielle's video, 'Please Don't Say You Love Me', a couple were shown and the audience got the impression that the girl within the relationship wasn't very happy with the guy she was with and she was shown to be frightened of commitment; however when they had a misunderstanding, she began to realise that he was the person she wanted to be with and this related to the lyrics extremely well. I chose to do the same, as the lyrics that I sang linked with the video that was on the screen and it did narrate the story of the teenage girl very well and this was reflected within my audience feedback, as people commented to me in person about how the lyrics really did reflect the video was being shown.
This leads on to the convention of the editing of the music videos within this genre, as each video that I looked at was edited to the rhythm/tempo. This editing really allowed the audience to watch the music video more easily, as it kind of made more sense and fitted in with their expectation of a music video, as most music videos are not out of sync and all seem to be edited to the beat of the song. During post-production, I spend hours trying to do this and I had suggestions to keep on going and trying to edit it so that it was slicker and fit with the beat even more. I did this and ensured that my video flowed more and worked well and after spending the time doing this, the video looked much better and began to flow much more.
Also, in terms of the mood/tone of the music videos, the colour of the video reflected that. As Gabrielle's video was kind of about a relationship that wasn't secure, the colour/tone of the video was dark and not particularly light, reflecting the mood of the video. The colours within the video were particularly bland; however in Taylor's video she had a lot of bright colours, reflecting the mood of the song as she was happy in the fact that she was in love. I also think that the reason there isn't much colour within Gabrielle's video is because it allows the audience to reflect more on the beauty of the lyrics as they're extremely beautiful and it is a very well written song.
Also, within the Ed Sheeran video it is completely black and white as the song is about a drug addict who has to earn money to live by becoming a prostitute, so thus the song has an extremely low tone:
Within my music video, the narrative parts of the video are also extremely love in tone and mood, as there is a similar storyline to the A-team video, as the girl has no home and she is also roaming the streets with no one to care for her - well at least she thinks that there is no one to care for her.
Overall, this supports the question 1 in terms of the general conventions of music videos.
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