Linking Narrative & Genre Theory to ' Bubbly' - Colbie Caillat

Narrative Theory
This music video didn't really have much of a narrative and it kind of subverted the expectations of a linear structure, as there wasn't really a beginning/middle/end. There wasn't really any sort of structure really, it just worked, somehow, however the more I look at the video, it does build up their relationship and they get closer and closer until they cuddling on the beach, so it does kind of fit into the basic, beginning/middle/end.

As there isn't much narrative, Claude and Todorov's theories don't fit with this video, however Propp's theory only slightly fits. I would say that Colbie's boyfriend/lover would be the hero as he makes the princess (Colbie) happy and wants to make things work by the end that they act together and show their love. This is a very basic breakdown of how the narrative could fit with this video because there isn't really anything else that I could say.

Genre Theory
I would define 'Bubbly' as being a very sweet and innocent song, connoting a precious relationship to the audience, much like Taylor's video, however a lot more simplistic. Again, in terms of the generic appeal, I think that the type of audience to listen to this song would be teenage girls and women as it's more of a girly song, however men may like it too. 

I don't think that the audience would expect this sort of layout and structure because it's very unusual and the audience really prefer a solid structure and an outcome, leaving them slightly unsettled, as this video doesn't have an outcome.

I think that Bubbly has been shot the way it has because I think that the narrative reflects Colbie's life and happiness, showing how content she is with life. In terms of genre, I think it works really well together with the narrative because the target audience is teenage girls/women and they always dream about a happy, content life with no cares and also to have a happy relationship, which the video shows. This doesn't really affect the interpretation of the song because I think the features of the music video already connote that message to the audience, however the due to these factors, the audience probably feel closer to the artist, Colbie, as they feel like they know her on her a more personal level as they can see her expressing happiness, thus thinking that she is a happy, outgoing, laid-back person. This allows her fans to feel more content with their life as they know that she is happy.