This feedback above prompted me to change the wording on the advert that included information for the '5 new tracks'. This is where audience feedback really comes in handy because fresh eyes are able to look at the advert and pick out any mistakes or changes that they would make.
The feedback above is more critical than some of the feedback that I have received; however it is good to hear what people really think rather than just replying with what they like. Although the feedback is critical, it is positive and they give me areas that they think should be improved and voice their opinion.
When they say they would choose a moodier image, I do agree in a way; however the image that I chose fits well with my research, as Gabrielle Aplin uses a different image that hasn't been shown within her album/digipak. Gabrielle's image isn't 'child-like',it's just not sexual/raunchy like other artists may have used, so this is why I chose to use the image that I did. I personally don't feel like it is 'child-like'; however as a result of this feedback, I will attempt to trial a different image and see how it looks; however the critisism is based on the launch advert of the album, rather than the advert promoting the album in shops, which was just an extra piece of work. I took the inspiration from Gabrielle's album launch poster here and I think the image that I have used does work well because it is a laid-back image, like the one that Gabrielle uses and it allows the audience to connect with the artist on a more personal level.
When they mention about false advertising, I haven't used false advertising because Taylor Swift's album was played pretty much non-stop when it was first released, so I again went off my research and focused what I knew about the artists and therefore used the same idea within my artist. So since the type of music that I researched is played on the radio by DJ's when it's released, yes I believe that my artists much would also be played.
Although they think that the CD design is 'busy', it relates to my research and I have adapted my product as a result of this and none of my other feedback has commented on this. I believe that the CD design that I have created fits my research extremely well and others agree.
As a result of this feedback, I have taken on board the critisism; however I know that what I have created is a result of what research I have carried out and none of the other members of my target audience have picked up on any of the features that that this person mentioned, so thus I am not particularly worried about this.
I will produce another advert with a different image in the background to see how it works.
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